Social Advertising

Why Facebook Advertising outshines every Social Network

96% of all social media marketers consider Facebook advertising to be the most efficient solution compared to all other social networks. It produces the best ROI (B2C and B2B) and is essential to social media marketing success.

A woman sits excited behind a notebook.

A woman sits excited behind a notebook.

Undeniably, Facebook connects more people than any company ever has in the past. It is the world's third most visited website (outranked by Google and YouTube) and the second-most downloaded app right after TikTok. And, businesses know this too. The popularity of social media, and in particular that of Facebook has made brands rethink their marketing strategies and how they deal with customers. And now, millions of businesses around the world rely on Facebook to connect with people.

Here are 7 facts you should know about Facebook:

1. Your future customer is just waiting

Facebook has 2.89 billion monthly active users in 2021 and during the second quarter they reported almost 1.9 billion users that are visiting the social network on a daily basis. Facebook has reached such a massive audience that it's become impossible for marketers to ignore.

Regardless of who your customers are, they are using Facebook multiple times every day. 59% of all social media users are on Facebook. While 32% of Facebook's audience is aged 25 - 34 the next largest group is aged 18 - 24, representing 24% of Facebook's audience.

People love Facebook, because its ability to meet users' needs and to change and adapt to the latest trends. And it's still growing. While in the U.S. and Canada there is a solid user base, Middle East and Africa growing very fast with 14% in 2020 followed by Asia at 11% and Europe at nearly 9%.

Within this massive pool of people are your future customers. This opens up an incredible amount of possibilities for your business.

2. People use Facebook for everything

Have you ever wondered what people do on Facebook? Studies found, that 36% of people get news from Facebook and is the second-most prominent research channel after search engines, with 42% of people doing their product research on social media platforms like Facebook. It's becoming increasingly important as a discovery platform.

When it comes to time spent on Facebook, the latest Facebook statistics show that users spend an average of 19.5 hours on the social media app each month and therefor it is the most popular social media app. Facebook plays a significant role in consumers daily lives.

Many people believe that Facebook isn't the right place when marketing to a business audience which is wrong. However, 48% of B2B decision makers use Facebook for research. It's the top social network for B2B research after YouTube at 51%.

For marketers, it's important to understand the time spent on social media apps matters because the more time people spend on these apps, the higher their chances of being exposed to advertisements.

3. People love Facebook Ads

According to the latest data on the top uses of Facebook, the two most popular activities on the platform are clicking on Facebook ads and liking Facebook posts.

The average Facebook user clicks on 12 ads (19 in the U.S.) per month and often, a click isn't even required for an effective ad. This Facebook stat shows that users continue to pay attention and engage with Facebook ads, rather than turning them out.

Facebook is connecting people to brands and products. In fact, 78% of U.S. consumers have discovered retail products to buy via Facebook. People discovering new products on Facebook's News Feed, Pages, and Groups and actively look for products.

Besides that, 27% of internet users say they find new products and brands through paid social ads and almost 50% of internet users say they're likely to buy brands they see advertised. Even if they discover a brand through a different source, social media is a cornerstone of many people's purchase journey.

4. Facebook advertising beats everything

Facebook reported that 2.14 billion people can be reached with ads on its platform in 2021. That's an increase of 2.2% since Q3 2020 while the average price for an ad decreased 9% in the same quarter which opens a lot of opportunities.

While 47% of Facebook's ad revenue comes from the U.S. and Canada, the vast majority of Facebook users live outside the U.S. There is an incredibly huge potential there potential here for you to reach ad markets without a lot of competition.

You know why? Facebook ads can reach roughly 2.9 billion potential customers worldwide. It is now so powerful that it can reach over 97% of the population over the age of 13 in several countries in the EMEA and APAC trading areas.

Don't have much time? Great! Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So, if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

5. High specific targeting unique on Facebook

A major benefit of Facebook advertising is its ability to reach your exact audience. You can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections. But there are many more powerful targeting options like purchase behavior, life-event targeting and lookalikes. You can be very specific in your targeting to get prequalified leads and build loyalty.

6. The measurement is awesome

Facebook simplifies the process by providing you with insights related to your goals. Many of these are about social ROI – or how users reacted to your ads.

In addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates and much more depending on the advertising goal. All these metrics are in real time, allowing you to make changes to your ads as necessary.

7. Your competition advertises on Facebook

There are more than 200 million businesses around the world using Facebook to grow their business. And with over 10 million advertisers on Facebook you are making it easier for them by not using Facebook advertising to reach your audience.

Via Facebook your business can reach one of the world's largest communities. You can also build an audience and connect with people who are interested in what you have to offer.

If your customers spend most of their time on social media, and they do in the vast majority of cases, you need to make sure you're using it to grow your business.

Conclusion

It's safe to say that today your audience is using Facebook, and so are your competitors. In order to stay on top of trends you need the best possible strategy for social media. If done right, it could be a game changer for your business.