Please trust the Social Media Algorithms
If you run paid ads, the social media algorithms definitely work in your favour, because the platforms want you to invest again. And they work in the favour of their users, because they want their users to stay.
How you create Successful Facebook Ads
Facebook ads are a great way to quickly and easily attract new customers or raise awareness of your brand. And even if many believe that Facebook is dead, this is not the case.
One Year after iOS 14: New Era of Data Privacy
Since Apple’s App Tracking Transparency (ATT) framework in iOS 14.5 took effect in April 2021, social media apps have experienced steadily worsening data loss as iOS users have adopted the update.
Objective View on Dark Social
In this article, you'll learn what Dark Social is, what impact it has, and why it's more marketing buzz than most want to admit. Still, Dark Social is important and should be taken seriously.
Facebook Lookalike Audiences
Lookalike audiences are a powerful tool. They are often used to expand existing audiences to new locations and products. However, their true potential is much broader and can help scale virtually anything.
Best Practice: Tech Product Launch on Social
No matter what you’re selling, note that more and more consumers are discovering and researching new products via social media. And due to the pandemic, that number increased.
High Intent Leads through Precise Targeting
No marketer wants to spend all of their budget and time on someone who is not interested. To get high-intent leads, you need to pre-qualify precisely and target with the right strategy.
Don't Advertise on TikTok
TikTok is on everyone's lips. For Gen Z, it's the No. 1 and many companies are blindly jumping on the hype. But unfortunately, many are overlooking a major problem.
Why Facebook is the Best Place for Social Advertising in 2022
96% of all social media marketers consider Facebook advertising to be the most efficient solution compared to all other social networks. It produces the best ROI and is essential to social media marketing success.
Misery of Paid Social in the Financial Industry
A market research in the financial industry from 2021 shows that most enterprises have the same issues in social advertising.