Performance Marketing

One Year after iOS 14: New Era of Data Privacy

Published April 2022

Apple's iOS 14 privacy feature is the most misunderstood feature ever

Apple's iOS 14 privacy feature is the most misunderstood feature ever

It’s a whole year since Apple rolled out its iOS14 release and App Tracking Transparency (ATT) which caused a lot of panic in the advertiser’s world. And even today, some people ain’t sure what impact the update has.

For the ATT Anniversary, our founders Toni Liedtke and Max Schöbel had an amazing interview with our partner Skai about the topics iOS 14, AI advertising and first-party data.

So, if you want to learn more about why AI Advertising is the future, what the real impact of iOS 14 is, and how you get ready for the future with first-party data then take a look at our interview with Skai

    Editor's Info
  • Jump directly to the interview on Skai's blog here
  • Any questions or feedback? Contact us
    Executive Summary
  • iOS users can still be tracked—the number of signals is just limited
  • Meta (FB/IG) is limited to 8 conversion events
  • The breakdown of the generated Conversion data has been removed
  • Due to the strong algorithms, the ads will still be delivered optimally
  • First-party data is necessary to become independent form the large walled gardens
  • There are many ways to collect and use first-party data
  • AI Driven Advertising increases your ROAS
  • AI optimizes your ads 24/7 in real-time—even on Christmas
  • AI protects our client’s data in data-clean rooms
  • AI replaces classic Neuro-Marketing

See our interview with Skai

All the points from the summary above are discussed in detail in the interview—and more. Just check it out to learn how we're advertising efficiently with AI Driven Advertising. Click on the banner or here

Black polygon image with the Skai logo in the middle. Black polygon image with the Skai logo in the middle.