Advertising Thoughts.

Apple's iOS 14 privacy feature is the most misunderstood feature ever

Performance Marketing

One Year after iOS 14: New Era of Data Privacy

Since Apple’s App Tracking Transparency (ATT) framework in iOS 14.5 took effect in April 2021, social media apps have experienced steadily worsening data loss as iOS users have adopted the update.

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Performance Marketing

Objective View on Dark Social

In this article, you'll learn what Dark Social is, what impact it has, and why it's more marketing buzz than most want to admit. Still, Dark Social is important and should be taken seriously.

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Social Advertising

Facebook Lookalike Audiences

Lookalike audiences are a powerful tool. They are often used to expand existing audiences to new locations and products. However, their true potential is much broader and can help scale virtually anything.

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Social Advertising

Best Practice: Tech Product Launch on Social

No matter what you’re selling, note that more and more consumers are discovering and researching new products via social media. And due to the pandemic, that number increased.

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A dart pin in the bulls-eye as a metaphor for precision

Performance Marketing

High Intent Leads through Precise Targeting

No marketer wants to spend all of their budget and time on someone who is not interested. To get high-intent leads, you need to pre-qualify precisely and target with the right strategy.

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Social Advertising

Don't Advertise on TikTok

TikTok is on everyone's lips. For Gen Z, it's the No. 1 and many companies are blindly jumping on the hype. But unfortunately, many are overlooking a major problem.

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Social Advertising

Why Facebook is the Best Place for Social Advertising in 2022

96% of all social media marketers consider Facebook advertising to be the most efficient solution compared to all other social networks. It produces the best ROI and is essential to social media marketing success.

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Market Research

The Misery of Social Advertising in the Financial Industry

A market research in the financial industry from 2021 shows that most enterprises have the same issues in social advertising.

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Social Advertising

How to turn a Prospect into a loyal Brand Lover

Get insights into the right strategy for Facebook Ads and avoid the dangerous One-Fits-All principle.

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